Players Opens To Below The Mark Collections at the Box Office.The year 2012 has commenced on an unexciting note! The first release of the year, the expensive PLAYERS, shocked the industry with a lackluster opening of 20% to 30% in its opening and noon shows. The average occupancy can be put at 25% at most cinemas in the opening shows. At several screens, the opening response was so poor that it was as low as 10-15%, which must have come as a rude shock to its principal distributors who had acquired the India theatrical rights for an exorbitant price.
The general feeling, prior to its release, was PLAYERS would embark on a decent start thanks to the superb promotion by Viacom18 and also Abbas-Mustan's goodwill [their last release RACE was a major success]. Besides, action films, generally, open very well in India, especially in the mass belt/single screens. But PLAYERS seems to have proved this theory wrong. The non presence of a big star giving it less face value could have counter acted the action factor.
PLAYERS will have to show a turnaround in business by Friday evening, besides showing a big jump in collections on Saturday and Sunday, if it has to post respectable numbers in its opening weekend.
Players took a poor opening in its first shows at multiplexes all over India, in a similar range. Below are the opening figures of some cinemas across India.
Players Box-Office Opening: East Punjab
In Chandigarh, the first show of Players in PVR Centra witnessed a collection of Rs. 10,822. At Fun cinema, Chandigarh, the first two shows collected Rs. 1,369 and Rs. 5,790 respectively.
At Big Jalandhar, the first two shows of Players collected Rs. 6610 and Rs. 5810.
In Ambala, the collection at Minerva cinema (first show) was Rs. 2,369 and that at Fun cinema (first show) was Rs. 1,353.
Players Box-Office Opening: Ahmedabad
In Ahmedabad, the 9 a.m. show of Players saw 56 persons in attendance. At City Gold Ashram Road, the 9 a.m. show saw 132 persons, while the 8.30 a.m. show at Wide Angle saw 173 persons in attendance. The 9.15 a.m. show of Players at Wide Angle saw 220 persons, while at City Gold Motera the 9.30 a.m. show saw only 89 persons. At Big cinema, Ahmedabad, the 9.15 a.m. show of Players saw 45 persons. At Shiv Cinemax, the 9 a.m. show saw 175 persons.
Players Box-Office Opening: Indore
In Indore, the first show of Players at Velocity cinema saw 140 persons in attendance as opposed to a housefull capacity of 568 persons. At Inox Central Mall, Indore, 70 people attended the first show of Players out of a maximum capacity of 325 persons.
Velocity - 140/568 (audience) 25%
Inox Central - 70/325 (audience) 22%
Players Box-Office Opening: Jaipur
In Jaipur, the first show’s collection at EP cinema was Rs. 21,000; at Inox Crystal Palm it was Rs. 17,000; at Inox Pink Square it was Rs. 9,000; and at Inox Space it was Rs. 5,000. The collection of the first show of Players at Era First Cinema in Jaipur was Rs. 4,000.
Players Box-Office Opening: Kanpur
In Kanpur, the first shows of Players collected Rs. 9,729 at Manjushree; Rs. 5,555 at Shyam; and Rs. 8,930 at Gurdev cinema.
Box office report of Players: Opening Show box office Figures of players
